Thread Campaigns – Redreach

Thread campaigns allow you to target users who have commented on a specific Reddit post. This is one of the most effective targeting methods because you're reaching highly engaged users who have already shown interest in a topic.

What is a Thread Campaign?

A thread campaign scans all comments on a single Reddit post and sends DMs to the commenters who match your filtering criteria.

Perfect for:

Posts where people are asking for recommendations

Discussion threads in your niche

Problem/solution conversations

Feature request threads

Community feedback posts

Example use cases:

SaaS tool targeting users discussing project management tools

Mobile app reaching developers asking about iOS frameworks

Service targeting founders sharing startup challenges

Video Tutorial

More of a visual learner? Watch Dom guide you through this quick tutorial on what you can with the Redreach Outbound Browser Extension.

How Thread Campaigns Work

The Process

You navigate to a Reddit thread relevant to your offer

You open the Redreach sidebar and configure your campaign

You click "Start Thread Campaign"

Redreach scans all comments on the post

Redreach filters users based on your settings (skip bots, skip already-contacted, etc.)

Redreach navigates to each user's profile and sends your DM

Campaign completes when limit reached or no more eligible users found

What Gets Scanned

The extension scans:

✅ Top-level comments (direct replies to the post)

✅ Nested replies (if "Only DM First Level Comments" is disabled)

✅ All comment depth levels available on the page

The extension filters out:

❌ The post author (if "Skip Post Author" enabled)

❌ Bot accounts (AutoModerator, etc.)

❌ Advertisers and promoted content

❌ Users you've already contacted (if duplicate prevention enabled)

❌ Users on your ignore list

Setting Up a Thread Campaign

Step 1: Find the Right Thread

Look for posts with:

✅ Good indicators:

15-100 comments (enough volume, not overwhelming)

Recent activity (posted within last 7 days)

Organic discussion (not promotional)

On-topic for your offer

High engagement (upvotes, awards)

❌ Avoid:

Heavily moderated threads (risk of bans)

Off-topic discussions

Threads with mostly joke/meme comments

Step 2: Configure Campaign Settings

In Campaign Setup, expand "Campaign Settings" to configure:

Essential Settings

Skip Post Author

✅ Enabled (recommended): Don't DM the person who created the post

Use case: The author is usually looking for answers, not providing them

Only DM First Level Comments

✅ Enabled: Only DM users who replied directly to the post (not nested replies)

❌ Disabled: DM everyone who commented, including replies to other comments

Recommendation: Enable for quality over quantity - top-level commenters are usually more engaged

Skip if DMed by My Reddit Account

✅ Enabled (recommended): Prevents messaging the same person twice with this Reddit account

Essential for avoiding spam complaints

Skip if DMed in This Project

✅ Enabled (recommended): Prevents messaging someone you contacted in ANY campaign under this project

Use if you run multiple campaigns targeting similar audiences

DM Limit (Per Run)

Set how many DMs to send in this automation run (1-1000)

Recommendation for thread campaigns: 15-30 DMs per thread

Remember this works with your daily limit - whichever is lower applies

Step 3: Write Your Message

Craft a message that references the thread:

Template example:

Hey! I saw your comment on the thread about wanting a better solution to [X].

{I'm building|We're launching|I recently created} a {tool|solution|product} that {helps with|solves|addresses} [specific problem mentioned in thread].

Would you be interested in {trying it out|getting early access|hearing more}?

Pro tips:

Reference the thread topic specifically

Show you read their comment (if possible)

Keep it conversational, not salesy

Use spintax {option1|option2} for variations

Step 4: Start the Campaign

Make sure you're still viewing the target thread

Click "Start Thread Campaign" (indigo/blue button)

Keep the browser window open while it runs

Thread Campaign Best Practices

Choosing High-Value Threads

Look for "buying intent" signals:

"What's the best [tool] for [use case]?"

"Looking for recommendations for [problem]"

"Anyone know a good [solution]?"

"Struggling with [pain point], any suggestions?"

Example good threads:

r/SaaS: "What project management tool do you use for remote teams?"

r/startups: "How do you handle customer support at early stage?"

r/webdev: "Best way to implement authentication in 2024?"

Timing Your Campaigns

Best times to target a thread:

2-24 hours after posting: Discussion is active, users are still engaged

Before it's archived: Reddit archives posts after 6 months (no new comments allowed)

Avoid:

Brand new posts (< 30 minutes old) - not enough comments yet

Old posts (> 60 days) - users may have moved on

Message Personalization for Threads

Since thread campaigns target a specific conversation, personalize your message:

Good personalization:

Saw your comment about struggling with [specific problem from thread].

I built [solution] specifically for this - would you want to try it?

Generic (less effective):

Hey! I saw you on Reddit.

I have a product you might like. Interested?

The more you reference the actual thread topic, the higher your response rate.

Scaling Thread Campaigns

Start small:

First thread: 10 DMs

Second thread: 20 DMs

Third thread: 30 DMs

Scale up based on:

✅ Response rate (>10% is good)

✅ No Reddit rate limits

✅ Account age and karma

✅ Daily limit capacity

Advanced strategy:

Run the same campaign on 3-5 similar threads per day

Use the same message template (proven winner)

Track which thread types perform best

Double down on high-converting thread patterns

Understanding Campaign Results

After your thread campaign completes, you'll see:

Campaign Summary

Campaign Complete! ✅

DMs Sent: 23
Duration: 2m 47s
Daily Total: 23 / 50
Campaign: SaaS Founders Outreach

What the Numbers Mean

DMs Sent: Actual number of messages sent

If less than your limit: Ran out of eligible users (all others filtered or already contacted)

If equals your limit: Hit the cap you set

Duration: Time from start to finish

Affected by: Number of DMs, delay between messages, page load times

Formula: ~(DMs × delay) + navigation overhead

Daily Total: Your progress toward daily limit

Format: "Sent today / Daily limit"

Spans all campaigns, all Reddit tabs

Why Campaigns Stop Early

Common reasons:

Hit campaign limit - Reached your DM Limit setting

Hit daily limit - Maxed out your daily allowance

No more eligible users - All remaining users filtered out (bots, duplicates, etc.)

Rate limited by Reddit - Reddit detected automation (shows educational modal)

Manual stop - You clicked "Stop Campaign"

Check the Campaign Summary modal for the specific reason.

Troubleshooting Thread Campaigns

"Only sent 3 DMs out of 30 limit"

Causes:

Most users in thread already contacted in previous campaigns

Strict filtering (e.g., "Only First Level Comments" enabled, but only 3 top-level comments)

Many bot accounts or filtered users

Daily limit was already at 47/50, only 3 remaining

Solutions:

Disable "Skip if DMed in Project" to re-contact users (use carefully)

Disable "Only First Level Comments" to include nested replies

Try a different thread with more comments

Wait until tomorrow if daily limit is the blocker

"Campaign won't start"

Check:

✅ Are you viewing a thread page? (URL should contain /comments/)

✅ Is there a message template written?

✅ Have you selected/created a campaign?

✅ Is your daily limit already maxed out?

"Got rate limited by Reddit"

If you see the rate limit modal:

✅ Wait 2 hours before sending more DMs

✅ Reduce your daily limit in Settings

✅ Increase delay between messages (4-5 seconds)

✅ Send fewer DMs per day for the next week to rebuild trust

💡

See our Staying Safe & Avoiding Bans help article for detailed guidance.

When to Use Thread Campaigns vs. Subreddit Campaigns

Use Thread Campaigns When:

✅ You found a highly relevant discussion

✅ Users are actively asking for solutions

✅ You want to reference a specific conversation

✅ Quality over quantity is the goal

✅ Testing a new message or niche

Use Subreddit Campaigns When:

✅ You want broader reach across a community

✅ No single thread is perfect, but the subreddit is

✅ You want to find users over time (multiple pages)

✅ Scaling volume is the priority

Pro tip: Start with thread campaigns to test messaging, then scale with subreddit campaigns once you find what works.