How to optimize Reddit post filtering with AI – Redreach

Redreach uses advanced AI to scan thousands of Reddit posts daily and surface only the most relevant opportunities for your business.

While Redreach is trying everything to come up with highly relevant results for your company it might not always perfectly succeed right from the start.

Certain variables like your product’s niche can sometimes lead to the need for some slight project settings tweaking to make the best out of Redreach.

The AI filtering system combines three key inputs to understand what's relevant for you:

Your company description (tells AI what your business does)

Custom keywords (specific terms you want to track in addition to Redreach’s auto-suggested keywords)

Ignored subreddits (communities to exclude from results)

Getting these three elements right dramatically improves the quality of opportunities you receive.

Component 1: Company Description Optimization

Why Your Company Description Matters

Your company description is like giving the AI a crash course in your business. The more specific and detailed it is, the better the AI becomes at filtering relevant conversations.

How to Update Your Company Description

Step-by-step instructions:

Go to your Redreach dashboard

Click Settings in the sidebar

Select General (under Project Settings)

Find the Company Information section

Click Edit Description button

Update your description in the text area

Click Save Changes

Writing an Effective Company Description

Be specific about what you do: ❌ "We make software" ✅ "We provide project management software for remote teams of 10-50 people"

Include your target audience: ❌ "Marketing tool" ✅ "Reddit marketing tool for B2B SaaS founders and growth marketers"

Mention key problems you solve: ❌ "Business solutions" ✅ "Help startups find customers through automated Reddit lead discovery and engagement tracking"

Component 2: Ignored Subreddits Strategy

When to Ignore Subreddits

Add subreddits to your ignore list when they consistently provide irrelevant matches:

Programming communities (if you're not selling to developers)

Gaming subreddits using business terms in different contexts

Regional communities outside your target market

Communities with strict no-promotion policies

How to Add Ignored Subreddits

Step-by-step instructions:

Go to your Redreach dashboard

Click Settings in the sidebar

Select General (under Project Settings)

Scroll to Ignored Subreddits section

Click Edit Subreddits button

Type subreddit name (without r/) in the input field

Click Add Subreddit button

Repeat for additional subreddits

Click Save Changes

Component 3: Custom Keywords Impact

How Keywords Work with AI Filtering

While you manage keywords in a separate section (Settings > Keywords), they work together with your company description and ignored subreddits to create a complete filtering profile.

The AI combines:

Keywords (what terms to look for)

Company description (context for understanding relevance)

Ignored subreddits (where NOT to look)

Optimization Strategy: Using All Three Together

The Complete Filtering Setup

For best results, optimize all three components:

Start with company description: Make it specific and detailed

Add relevant keywords: Include terms your customers actually use

Exclude problematic subreddits: Remove communities that create noise

Example: SaaS Project Management Tool

Company Description: "We provide project management software specifically designed for remote teams of 10-50 people. Our main users are startup founders and team leads who need better collaboration tools than Slack but simpler solutions than enterprise software like Jira."

Key Custom Keywords:

"project management"

"team collaboration"

"remote work tools"

"startup productivity"

Ignored Subreddits:

"programming" (too technical/developer focused)

"gaming" (uses "project" in different context)

"excel" (different type of project management)

Video Tutorial

My results are still not great

In the rare case where you feel like Redreach is still suggesting you non relevant posts and the improvements above have not helped please reach out to us and we will help you get the best results for your product asap. We respond fast. Pinky promise 💪

Measuring Filtering Improvement

Signs Your Filtering Is Working Well

You should see:

Higher percentage of relevant opportunities

Fewer posts you immediately reject

More engagement-worthy discussions

Better match between keywords and actual business needs

Signs You Need Further Optimization

Red flags to watch for:

Consistently rejecting most opportunities

Opportunities from obviously irrelevant subreddits

Keywords matching unrelated discussions

Too few opportunities (over-filtering)

Advanced Filtering Tips

Monthly Filtering Review

Every month, evaluate:

Which opportunities are you consistently rejecting?

Are there patterns in irrelevant matches?

Do you need to add more ignored subreddits?

Is your company description still accurate?

Seasonal Adjustments

Consider updating for:

Changes in your business focus

New product launches

Seasonal demand shifts

Expansion into new markets

Common Filtering Mistakes

Over-Broad Descriptions

❌ "We help businesses grow" ✅ "We help B2B SaaS companies generate leads through content marketing"

Under-Utilizing Ignored Subreddits

Not ignoring obviously irrelevant communities

Letting noise accumulate instead of proactively filtering

Keyword-Description Mismatch

Keywords too broad for specific company description

Company description too narrow for keyword strategy

Getting Started with Optimization

Week 1: Foundation Setup

Review current company description - Is it specific enough?

Analyze recent opportunities - Which ones are consistently irrelevant?

Add 3-5 ignored subreddits based on poor matches

Update company description to be more specific

Week 2: Fine-Tuning

Monitor opportunity quality improvement

Add more ignored subreddits if needed

Refine company description based on results

Check keyword alignment with description

Month 2: Strategic Refinement

Review filtering performance over 30 days

Identify patterns in successful vs. rejected opportunities

Make strategic adjustments to all three components

Document what works for future reference

Ready to optimize your AI filtering? Start by updating your company description to be more specific, then add a few obviously irrelevant subreddits to your ignore list. You should see better quality opportunities within 24-48 hours.