AI prompts are like giving your virtual assistant specific instructions on how to help you write Reddit comments. Instead of generic suggestions, you get responses that match your brand voice, expertise level, and engagement style.
Think of prompts as templates that teach the AI to write like you would.
How AI Comment Generation Works
The Default Approach
Without custom prompts, AI suggestions are generic and might sound like:
- Generic business language
- Overly formal tone
- One-size-fits-all responses
- Missing your unique expertise
Redreach does come with three optimized templates by default: Engaging
, Direct
& Balanced
. This might already be everything you need to get started.

With Custom Prompts
Your AI suggestions become:
- Tailored to your brand voice
- Specific to your expertise areas
- Appropriate for your audience
- Consistent with your engagement style
How to Add Custom AI Prompts
To create custom prompt templates to guide AI-generated Reddit comment suggestions you can:
- Go to Settings > Prompts
- Click "Create Your First Prompt Template"
- Enter a prompt name such as “CEO Transparency”
- Enter your prompt template text that helps our AI come up with a compelling reply suggestions
- Save your changes
You can now navigate to any Reddit post inside your Redreach dashboard and select your new template.

Types of Prompts You Can Create
Template Prompts
Reusable prompts for common scenarios:
- Product recommendation responses
- Technical explanation templates
- Support and help responses
- Competitive alternative suggestions
Example template prompt:
"Write this comment as me, the CEO of the company, being fully transparent. Offer genuinely helpful advice or insights related to the post, and if my product is relevant, mention it openly and honestly from the perspective of the founder. Prioritize being helpful and authentic over being promotional, and match the tone of the original poster."

One-Off Custom Prompts
Specific prompts for unique situations:
- Complex technical discussions
- Sensitive competitive situations
- Industry-specific contexts
- Unusual use cases

Creating Effective Prompt Templates
Define Your Brand Voice
Casual and approachable: "Write like a friendly expert who's genuinely excited to help. Use conversational language, ask follow-up questions, and share personal insights."
Professional but warm: "Respond as an industry professional who balances expertise with accessibility. Be helpful and informative while maintaining credibility."
Technical expert: "Write as a technical specialist who can explain complex concepts clearly. Include specific details when helpful, but avoid overwhelming non-technical users."
Structure Your Prompts
Good prompt structure:
- Role definition: "Act as a [your role] with [your expertise]"
- Context awareness: "When someone asks about [specific scenario]"
- Response guidelines: "Provide a response that [specific instructions]"
- Tone instructions: "Keep the tone [your preferred style]"
- Specific requirements: "Always include [must-have elements]"
Example Prompts by Industry
SaaS Founder: "Act as a SaaS founder who's genuinely passionate about solving [specific problem]. When someone mentions struggling with [problem area], share relevant experience from building our solution. Be authentic about challenges and learnings. If our product helps, mention it naturally as part of the story, not as a sales pitch."
E-commerce Brand: "Respond as someone who's deeply knowledgeable about [product category] and genuinely cares about helping people find the right solution. Share specific product insights, usage tips, or buying advice. If our products fit their needs, mention them alongside other good options."
Agency/Service Provider: "Write as an experienced [service type] who's seen this challenge many times. Provide actionable advice they can implement immediately. Share a relevant case study or example if helpful. If they might benefit from professional help, offer a brief consultation or resource."
Advanced Prompt Techniques
Context-Specific Instructions
For competitor mentions: "When responding to discussions about [competitor], focus on helping the user rather than criticizing. If they're having issues our solution addresses, explain our different approach without directly attacking the competitor."
For technical discussions: "In technical conversations, match the complexity level of the discussion. If someone's asking basic questions, keep explanations simple. If it's a deep technical thread, feel free to get into implementation details."
For pricing discussions: "When cost is mentioned as a concern, acknowledge that budget matters and provide value-focused explanations. Mention our pricing approach only if it's genuinely relevant to their situation."
Personality Injection
Add personal elements:
- Your background and experience
- Specific examples from your work
- Industry insights you've gained
- Unique perspectives you bring
Example: "As someone who's been in the [industry] space for [X years] and built [your solution] specifically because I experienced [relevant problem] firsthand..."
Call-to-Action Variations
Soft CTAs: "Happy to answer any specific questions about this approach" "Feel free to DM if you want to chat more about implementation" "Let me know if you'd like me to share some specific examples"
Resource-focused CTAs: "I wrote a detailed guide about this if you're interested" "We have a free resource that walks through this process" "There's a good discussion about this in our community"
Using One-Off Custom Prompts
When to Use Custom Prompts
Perfect scenarios:
- Highly technical discussions requiring specific expertise
- Sensitive competitive situations needing careful handling
- Industry events or news requiring timely commentary
- Complex customer situations needing personalized responses
Keyboard Shortcuts
Speed up your workflow:
- CMD+I (Mac) or Ctrl+I (PC): Generate custom one-off prompt
- CMD+G (Mac) or Ctrl+G (PC): Use your default template
Custom Prompt Examples
For technical deep-dive: "This is a technical discussion about [specific technology/approach]. The user is asking about [specific technical question]. Provide a detailed, technically accurate response that shows deep understanding of [relevant concepts]. Include code examples or implementation details if helpful."
For crisis or negative sentiment: "Someone is having a negative experience with [situation]. Respond with empathy and focus entirely on helping them solve their problem. Don't promote anything - just be genuinely helpful and offer specific solutions or next steps."
Managing Your Prompt Library
Organization Tips
Create prompts for:
- Different types of discussions (technical, business, casual)
- Various audiences (beginners, experts, decision-makers)
- Specific scenarios (support, sales, education)
- Different competitive contexts
Testing and Refinement
Monthly prompt review:
- Which prompts generate responses you actually use?
- Are the AI suggestions matching your intended tone?
- Do the responses get positive engagement on Reddit?
- Are there scenarios where you need new prompts?
Version Control
Track what works:
- Keep successful prompt versions
- Note which prompts work best in different subreddits
- Adjust based on community feedback and engagement
Best Practices
✅ Do's
- Be specific: Vague prompts create generic responses
- Include examples: Show the AI what good looks like
- Set clear boundaries: Specify what not to do
- Test thoroughly: Try prompts in different scenarios
- Update regularly: Refine based on real results
🚫 Don'ts
- Don't be overly promotional: Reddit users spot sales pitches immediately
- Don't ignore community context: Different subreddits have different cultures
- Don't use the same prompt everywhere: Customize for different situations
- Don't set unrealistic expectations: AI is a starting point, not a final answer
Getting Started with Custom Prompts
Week 1: Create Your Foundation Template
- Define your brand voice in 2-3 sentences
- Write one versatile template that works for most situations
- Test it on 3-5 different opportunities
- Refine based on what feels authentic to you
Week 2: Add Scenario-Specific Prompts
- Create prompts for your 3 most common discussion types
- Test custom one-off prompts for unique situations
- Note which approaches get the best engagement
Month 2: Build Your Complete Library
- Develop prompts for different audiences and contexts
- Create competitive response templates
- Build crisis/negative sentiment handling prompts
- Establish your ongoing refinement process
Ready to Customize?
Start by writing one good template prompt that captures your brand voice and expertise. Test it on a few opportunities this week and refine based on how natural the suggestions feel.
Remember: The goal isn't perfect AI responses, but better starting points that sound like you and help you engage more effectively with your Reddit community.