How to update your company description for better AI filtering

Your company description is the primary way Redreach's AI understands your business context. This description directly impacts:

Note: Changes take effect with your next opportunity refresh (within 24 hours).

What your business does:

Target audience:

Key problems you solve:

Use this structure: "We [provide/offer/build] [specific product/service] for [target audience]. Our main users are [job titles/roles] who need [specific solution] to [achieve goal/solve problem]. We help them [specific outcome] through [your approach/method]."

B2B SaaS Example: "We provide project management software specifically designed for remote teams of 10-50 people. Our main users are startup founders and team leads who need better collaboration tools than Slack but simpler solutions than enterprise software like Jira. We help them coordinate projects and track team productivity through intuitive kanban boards and automated reporting."

E-commerce Example: "We sell sustainable outdoor gear for weekend hikers and camping enthusiasts. Our customers are environmentally conscious outdoor lovers who want durable, eco-friendly equipment that doesn't break the bank. We focus on affordable, sustainable alternatives to major outdoor brands for casual adventurers."

Professional Service Example: "We help B2B SaaS companies generate leads through content marketing and SEO. Our typical clients are tech startups and growing SaaS companies with 10-100 employees who need consistent lead generation but don't have in-house marketing expertise. We provide done-for-you content strategies that drive qualified traffic and convert visitors into customers."

E-learning/Education Example: "We create online coding bootcamps for career changers who want to break into tech. Our students are typically 25-40 years old with college degrees in non-tech fields who want stable, high-paying careers in software development. We offer intensive, practical training programs that focus on real-world job skills rather than academic theory."

Avoid these phrases: ❌ "We help businesses grow" ❌ "We provide software solutions" ❌ "We offer digital services" ❌ "We solve business problems"

Instead, be specific: ✅ "We help e-commerce stores increase conversion rates through automated email marketing" ✅ "We provide inventory management software for restaurants with 5-20 locations" ✅ "We offer virtual assistant services for busy real estate agents"

Weak audience description: ❌ "For businesses" or "For professionals"

Strong audience description: ✅ "For SaaS founders with teams of 10-50 people" ✅ "For e-commerce stores doing $500K-$5M annual revenue" ✅ "For freelance designers and small creative agencies"

Feature-focused (weaker): ❌ "We have advanced analytics and reporting dashboards"

Problem-focused (stronger): ✅ "We help marketing teams prove ROI to executives through clear, automated reporting"

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After updating, track:

Week 1: Implement new description and monitor results Week 2: Note patterns in irrelevant matches Week 3: Refine description based on observations Month 2: Evaluate overall improvement and make strategic adjustments

Red flags:

Consider updating for:

For diverse offerings:

Geographic considerations:

Ready to improve your opportunity relevance? Update your company description to be more specific about what you do, who you serve, and what problems you solve. You should see better quality opportunities within 24-48 hours.