Optimizing your keywords for better Reddit opportunities

Understanding Auto-Generated Keywords

What Redreach Automatically Finds

• Your homepage content and messaging

• Product descriptions and features

• Industry terms you naturally use

• Target audience language patterns

Why Auto-Keywords Need Refinement

• They might be too formal: Your website says "customer relationship management" but people say "CRM"

• Missing slang: Users might say "project mgmt" instead of "project management"

• Too broad: "Software" matches everything but helps with nothing

• Too narrow: Only capturing exact phrases while missing variations

Adding Custom Keywords

How to Add & Edit Keywords

1. Go to Settings > Keywords

2. Click "Edit"

3. Enable/Disable keywords suggested by Redreach

4. Add/Remove custom keywords on the right side of the table

5. Save your changes

Customer Language Keywords

• Support ticket language

• Sales call terminology

• Social media mentions

• Customer interview phrases

• Website says: "Employee productivity analytics"

• Customers say: "team performance tracking," "productivity metrics," "employee monitoring"

Problem-Focused Keywords

• Pain points your product addresses

• Frustrations in your industry

• Goals your customers want to achieve

• "design handoffs"

• "developer collaboration"

• "design system management"

• "prototype feedback"

Industry-Specific Terms

• Technical abbreviations

• Industry-standard terminology

• Common tool categories

Competitor Alternative Keywords

• "alternative to [competitor]"

• "better than [competitor]"

• "[competitor] alternative"

• "cheaper than [competitor]"

Removing Irrelevant Keywords

Common Cleanup Scenarios

• "software" (unless you're in software category discussions)

• "tool" (too generic)

• "platform" (matches everything)

• "solution" (meaningless without context)

• Technical terms used in unrelated industries

• Common words that have multiple meanings

• Geographic terms if you're not location-specific

Testing Keyword Relevance

• Discussions you can genuinely contribute to

• Problems your product actually solves

• Audiences that match your target customers

• Completely unrelated discussions

• Conversations where you can't add value

• Communities outside your target market

Balancing Broad vs. Specific Keywords

Broad Keywords

• Catch more opportunities

• Find unexpected use cases

• Discover new audiences

• More noise and irrelevant matches

• Harder to filter through volume

• Less targeted audiences

Specific Keywords

• Highly relevant matches

• Easier to engage meaningfully

• Better conversion potential

• Might miss broader opportunities

• Lower overall volume

• Could be too limiting

The Sweet Spot Strategy

• 70% specific: Terms closely related to your exact solution

• 30% broad: Category terms that might surface unexpected opportunities

Keyword Strategy by Business Type

SaaS Products

• Feature-specific terms

• Integration keywords

• Workflow terminology

• Pain point descriptions

• "sales pipeline management"

• "lead tracking software"

• "customer data platform"

• "sales process automation"

E-commerce/Physical Products

• Product category terms

• Use case scenarios

• Quality descriptors

• Comparison shopping terms

• "waterproof hiking boots"

• "lightweight camping gear"

• "sustainable outdoor equipment"

• "durable backpacking supplies"

Services/Agencies

• Service delivery terms

• Industry expertise areas

• Problem-solving phrases

• Outcome descriptions

• "B2B lead generation"

• "content marketing strategy"

• "growth hacking tactics"

• "conversion rate optimization"

Monitoring Keyword Performance

Weekly Review Questions

1. How many relevant opportunities did this generate?

2. Did I engage with any of these opportunities?

3. Were the discussions actually valuable for my business?

4. Am I consistently ignoring opportunities from this keyword?

Optimization Signals

• You're getting great engagement but low volume

• You notice missed opportunities in your niche

• Your business focus expands to new areas

• Consistently generating irrelevant matches

• Creating noise without value

• Matching communities you can't help

Getting Started with Keyword Optimization

Week 1: Audit Your Current Keywords

1. Review auto-generated keywords - Which ones actually match how people talk?

2. Check recent opportunities - Are the keywords finding relevant discussions?

3. Note gaps - What conversations are you missing?

Week 2: Add Customer Language

1. Review customer communications for language patterns

2. Add 5-10 terms customers actually use

3. Include problem-focused keywords that describe pain points

Week 3: Clean Up and Refine

1. Remove overly broad terms causing noise

2. Test new keyword performance over a few days

3. Balance broad vs. specific based on your volume needs

Month 2: Strategic Expansion

1. Add competitor alternative phrases

2. Include seasonal or trending terms

3. Experiment with question-based keywords

Ready to Optimize?