Mentions tracking is like having a 24/7 listening service for Reddit. It automatically finds every post and comment that mentions your brand, your competitors, or related keywords, so you never miss important conversations about your space.
Why Mentions Matter
Here's what you're probably missing without tracking:
💬 Customer feedback: People discussing your product's pros and cons 🧠 Competitive intelligence: What users love and hate about competitors 🛟 Support opportunities: Customers having issues you can help solve 💰 Promotion goldmines: Someone asking "Any alternatives to [competitor]?"
Video Tutorial
How Mentions Work
What Gets Tracked
Redreach monitors for:
- Your company name and domain
- Competitor names and domains
- Variations and common misspellings
Redreach automatically extracts the company name from domains. Example for redreach.ai we would track the company name Redreach as well as any mention of the domain Redreach.ai
Sentiment Analysis
Each mention gets tagged with sentiment:
- 👍 Positive: Happy customers, success stories, recommendations
- 🆗 Neutral: Factual discussions, comparisons, questions
- 👎 Negative: Complaints, issues, frustrated users
Additionally the dashboard shows you the most common found sentiment across each brand tab for an overall view.
Reading Your Mentions Dashboard
The Tabs System
My Company tab: All mentions of your brand
- See what people really think about your product
- Find support opportunities
- Discover happy customers to potentially turn into case studies
Competitors dropdown: Individual competitor tracking
- Monitor each competitor separately
- Compare sentiment across different brands
- Spot opportunities where competitors are falling short
Understanding the Context
Each mention shows:
- The full Reddit post or comment
- Which keyword triggered the match
- Sentiment score and reasoning
- Subreddit and engagement metrics
- How recent the discussion is
When and How to Respond
Positive Mentions 👍
Do respond when:
- Someone recommends your product (thank them!)
- Users share success stories (engage and amplify)
- People ask follow-up questions about your product
Sample approach: "Thanks for sharing your experience with [product]! Really glad it's working well for your [specific use case]. If you ever have questions about [advanced feature], feel free to reach out!"
Neutral Mentions 🆗
Do respond when:
- Someone asks direct questions about your product
- There's factual misinformation to correct
- People are comparing you to competitors
Sample approach: "Hi! I work at [company] and wanted to clarify [specific point]. Here's how our approach differs: [helpful explanation]. Happy to answer any other questions!"
Negative Mentions 👎
Do respond when:
- There's a legitimate issue you can help solve
- Someone had a bad experience you can address
- Misinformation is spreading about your product
Sample approach: "Sorry to hear about your experience! This doesn't sound right - could you email us at support@[company] so we can look into this? We'd definitely like to make this right."
Don't respond when:
- It's clearly just venting with no constructive intent
- The complaint is about something you can't/won't change
- There are already multiple company responses in the thread
Competitive Intelligence Goldmines
What to Look For
- Competitor complaints: Perfect opportunities to offer your alternative
- Feature requests: Things competitors don't offer but you do
- Pricing concerns: When cost is an issue and you're more affordable
- Integration problems: Technical issues you've solved better
How to Engage Ethically
✅ Good approach:
- Genuinely help solve their problem first
- Mention your alternative naturally if relevant
- Focus on specific benefits that address their pain point
- Be transparent about who you are
🚫 Avoid:
- Bashing competitors directly
- Making claims you can't back up
- Being overly promotional
- Responding to every single competitor mention
Notification Frequency
Choose based on your response strategy:
- Daily: If you want to respond quickly to time-sensitive discussions
- Weekly: If you prefer batch processing and strategic responses
Turning Mentions into Customers
The Natural Progression
- Listen first: Understand the full context before responding
- Help genuinely: Solve their actual problem, not just promote
- Build relationship: Engage in follow-up conversation if they're interested
- Offer value: Share relevant resources, guides, or trial access
Success Stories
The best mention responses often lead to:
- Direct trial signups from satisfied interactions
- Word-of-mouth referrals from helpful engagements
- Long-term customer relationships built on trust
- Valuable product feedback from real user discussions
Common Pitfalls to Avoid
- Over-responding: You don't need to comment on every mention
- Being defensive: Even negative feedback can be handled positively
- Template responses: Personalize each response to the specific context
- Ignoring timing: Some conversations are better left alone
Ready to Start Listening?
Head to your Mentions tab and review what people are already saying about your space. Start by engaging with 1-2 positive mentions to get comfortable, then gradually work your way up to handling more complex conversations.
Remember: every mention is a chance to build your brand's reputation and show that you care about your community.
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